Case Study: Under Armour
Discover in this case study how Under Armour partnered with Baker Ing to resolve sensitive late-stage accounts without damaging customer relationships. This case study shows how a tailored escalation layer improved recovery rates, reduced internal workload, and aligned seamlessly with brand values.
Description
Under Armour, a leading global performance brand, faced the challenge of managing a small but strategic segment of overdue accounts. They needed firm action that protected both cash flow and customer relationships.
This case study details how Baker Ing became an extension of their credit team, providing:
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Human-led escalation that maintained brand tone and customer culture
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Transparent, trackable actions through the Baker Ing portal
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Multilingual, culturally aligned debtor engagement
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Improved recovery rates and fewer cases requiring manual follow-up
The result? A long-term partnership built on results, reliability, and trust.
Download the case study to see how Baker Ing helps global companies safeguard cash flow while protecting customer value.
